is a director and photographer.
He began his career as a photographer in the fashion and music industry.
After countless music videos and successful independent projects, he entered the international brand world – initially as a freelance director & photographer.
Later on (2008), him and his wife Claudette founded their own filmboutique production house: studioseidel.de.
Their vision was (and still is) to confront the world and all its brands with a different point of view. They always strive to provide a slightly different perspective on things, products and life in general.
Florian has won numerous awards with his versatile, unique projects which are characterized by a deep passion for craft in every step of the way. He often works with real, touchable things and materials that actually exist in the real world, although they might look like from another planet and are being transformed or brought to life digitally later on in a project.
He is member of ADC & Produzentenallianz.
The special edition "12 Houses" comprises 12 real photos of houses with variations in different and scalable formats.